Shaped by Influence, Driven by Usefulness: Decoding Indonesian Gen Z’s Fintech Behavior
DOI:
https://doi.org/10.37058/banku.v7i1.141Abstract
Financial technology (fintech) is a rapidly growing sector that has had a major impact on the global financial environment. Fintech offers speed, ease of access, and user-centric services. In Indonesia, the adoption of fintech has grown rapidly in the last few years, with young people making up a large portion of its users. Generation Z has played a pivotal role in driving financial inclusion in Indonesia. A cross-sectional survey approach was used to generate data from the sample of 110 Indonesian young generation which was analyzed by means of partial least square structural equation model version. The result confirms the direct significant positive influence of perceived usefulness and subjective norm on fintech adoption. Moreover, trust on fintech does not moderates the linkages between perceived ease of use (PEOU), perceived of usefulness (POU), and subjective norm in the fintech adoption. The novelty offered in this study is the focus on Gen Z, which has two sides: being intimate with and receptive to technology, but sensitive to privacy and data issues. This approach provides new academic and practical insights for policymakers and fintech companies in increasing interest in adopting fintech in their life.
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