Marketing Management

All Items

• Bridging the Intention–Behavior Gap in Digital Marketing Usage: Evidence from MSMEs Using the UTAUT3 Model

  Wendy Suhendry

  44-61

• Personal Branding and Sustainable Marketing Strategies of Women Entrepreneurs: UTAUT-Based Analysis on E-Word of Mouth and Business Performance

  Prasetyo Harisandi; Asral, Purwanto, Sulistyani

  1-13