Vol. 12 No. 1 (2026): Jurnal Ekonomi Manajemen

View Vol. 12 No. 1 (2026): Jurnal Ekonomi Manajemen

DOI: https://doi.org/10.37058/jem.v12i1

Published: 2026-09-17

Front Meters

Preface JEM

i-ii

Articles

Personal Branding and Sustainable Marketing Strategies of Women Entrepreneurs: UTAUT-Based Analysis on E-Word of Mouth and Business Performance

Prasetyo Harisandi; Asral, Purwanto, Sulistyani

1-13
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Employer Branding and Employee Value Proposition in the Perspective of the Academic Community of Higher Education

Annisa Ciptagustia, Riske Faldesiani, Yayan Firmansyah, qudratov inomjon

14-28
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The Effect of Work Overload on Sustainable Employee Performance with Work-Life Balance as a Mediating Variable in Restaurant Businesses

Indri Fitriyani, Rohimat Nurhasan, Wufron

29-43
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Bridging the Intention–Behavior Gap in Digital Marketing Usage: Evidence from MSMEs Using the UTAUT3 Model

Wendy Suhendry

44-61
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The Effect of Buy Now Pay Later (BNPL) Usage and Ease of Payment on Consumptive Behavior with Financial Attitude as a Mediating Variable

Desy Geriadi, Made Mulia Handayani, Nyoman Dwika Ayu Amrita

62-71
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Family Support and University Choice Decision: A Strategic Perspective in Private Higher Education

Rita Sri Silvia

72-86
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Technology Readiness Among Upstream Actors in an Export-Linked Botanical Value Chain: Evidence from a Regency in West Kalimantan, Indonesia

Jovian Sandero

87-99
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Linking Green Employee Behavior to Sustainability Performance: The Mediating Role of Green Organizational Culture in Manufacturing Firms in Jababeka Industrial Estate

Muhammad Kosim; Rina Nurjanah, Indra Permana, Dadan Sumantri, Hilma Kusumawati

100-113
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